Electric Entertainment Names Firefly Brand Management as Licensing Agent for The Librarians: The Next Chapter
Firefly will seek licensing partners in key product categories, including publishing (novels and comics), calendars/journals, apparel, costumes, backpacks, collectibles, energy drinks, board games, watches, and jewelry.
Dean Devlin’s Electric Entertainment announced that the leading brand management and licensing agent, Firefly Brand Management, has been named the exclusive US licensing agent for their new forthcoming series, The Librarians: The Next Chapter, which will premiere in the Fall of 2024 on The CW.
Firefly will seek licensing partners in key product categories, including publishing (novels and comics), calendars/journals, apparel, costumes, backpacks, collectibles, energy drinks, board games, watches, and jewelry.
The series is a spin-off of the beloved 2014 Librarians TV series, which ran for four seasons on TNT. The franchise premiered in 2004 with the made for TV movie, The Librarian: Quest for the Spear. Due to its tremendous popularity, The Librarian: Return to King Solomon’s Mines was created and broadcast in 2006. Then in 2008, The Librarian: Curse of the Judas Chalice completed the movie trilogy.
Dean Devlin comments: “This marks a significant and thrilling milestone for us and The Librarians franchise. With Firefly on board to manage licensing agreements for the highly anticipated series continuation, we are opening up new avenues for fans to immerse themselves in the program.”
Cynthia Modders, CEO of Firefly Brand Management continues: “Fans of The Librarians—both from the web and the original series—are eagerly anticipating the continuation of their favorite beloved characters. Since its season finale in 2018, the passionate and diverse fan community has gathered on various social media platforms, fan forums, and dedicated websites. They enthusiastically share theories, fan art, favorite moments, and even create fan fiction while anxiously awaiting news of the show’s actual return. Firefly Brand Management is excited about the potential for creating new products and looks forward to sharing details with our many licensing partners.”
The Librarians: The Next Chapter is a spinoff of the original TV series The Librarians, which followed the adventures of the custodians of a magical repository of the world’s most powerful and dangerous supernatural artifacts. The new series centers on a “Librarian” from the past, who time traveled to the present and now finds himself stuck here. When he returns to his castle, which is now a museum, he inadvertently releases magic across the continent. He is given a new team to help him clean up the mess he made, forming a new team of Librarians.
Link to article: https://www.todotvnews.com/en/electric-entertainment-names-firefly-brand-management-as-licensing-agent-for-the-librarians-the-next-chapter/