Electric Entertainment

Jeff Gonzalez

Jeff Gonzalez

Chief Financial Officer

Mr. Gonzalez has had a 20-year career in the motion picture and entertainment industry as a Chief Financial and Operating Officer of several companies including three which were publicly traded.  He values integrity and knows that success, in any industry, is built on the establishment of strong business relationships.  He has a proven track record of successful start ups, turnarounds and specializes in managing complex financing arrangements.
Mr. Gonzalez was one of four founding partners of Maya Entertainment.  Maya is a premier motion picture and distribution company concentrating on English-Latino themed product to meet the needs of a growing Hispanic market segment.  While there he oversaw the establishment and daily operations of the home entertainment, domestic television and international licensing divisions.   Anticipating the shift in consumer consumption of product, Mr. Gonzalez was instrumental in establishing and expanding Maya’s presence in the digital market (i.e. VOD, SVOD and IVOD).

While at Trimark Pictures, he was part of the executive team that managed a turnaround to increase market cap by 500% within a two year window.  Utilizing a new economic model, Trimark was able to reverse five years of net losses and recognize a 211% increase in net earnings. This culminated in the $75 million sale of Trimark to Lion’s Gate Entertainment.

At Interplay Entertainment, Mr. Gonzalez oversaw an earnings increase of $35 million in just one year.  The turnaround team at Interplay orchestrated a $50 million sale of underperforming assets, which was more than double the market capitalization of the company at the time.

He served as Controller for Morgan Creek Productions where he helped oversee the financing and accounting of blockbuster films such as Robin Hood, Prince of Thieves, Ace Ventura, and Major League.

Mr. Gonzalez started his career at Price Waterhouse in the entertainment special practice unit servicing numerous motion picture clients including Universal, Sony Pictures Entertainment, Morgan Creek Productions, and Carsey-Werner Productions.

Throughout his career, Mr. Gonzalez has managed debt facilities ranging from $75 million to $150 million to fund film productions.  He oversaw the financing of up to fifty productions and acquisitions of motion pictures per year with budgets ranging from $250,000 to over $15 million.

Mr. Gonzalez graduated from UCLA with a BA in Economics and is a Certified Public Accountant.  He serves on the Board of Trustees of Westside Neighborhood School as part of his commitment to the enrichment and education of children from diverse socio-economic backgrounds.